Iris Žeželj is a full professor of social psychology at the University of Belgrade, Serbia. She gained her Ph.D. in 2012. Her main area of interest is social cognition, specifically biases in memory, self-knowledge, and group perception, as well as intergroup relations. She has led and co-led international research projects on attitude change, intergroup relations, and social identity. She is currently preoccupied with epistemologically suspect beliefs, especially in the domain of health, and their relation to questionable health practices that can be deceptive or downright dangerous.